Why Tiger matters →
sports.espn.go.com
“We have to remember that the modern superstar is a corporate entity and needs to covered as such. To a large degree, all the media sees is what the corporation — whether it is the NBA, the PGA Tour or Nike — wants it to see. And yet, we celebrate the corporate-created image, well aware of its superficiality. One hand fills the helium balloon that is the hero game; the other holds the sharp pin.” - Howard Bryant
